The Exit Paradox: Balancing Fear and Greed to Maximize Value

When considering selling a business, there are two primary emotions at play: fear and greed. On one hand there is fear—fear of loss, fear of uncertainty, fear of making the wrong move. On the other hand, there’s greed—the desire to maximize value, to capture every last dollar the business can command. These two emotional forces often pull owners in opposite directions. But the truth is, the right approach isn’t about choosing one over the other—it's about balancing both. Join us as we dive deeply into why the most successful business exits come from understanding and navigating this paradox thoughtfully and deliberately.